“Thought leader” has become one of the biggest compliments in the business world, and it’s not hard to see why. Thought leadership goes beyond simply dominating the market or becoming a household name; being a thought leader means truly being on the cutting edge of exciting new ideas and developments. It means offering an approach that is both well-informed and innovative, and that inspires others to achieve beyond their reach.
Sounds like a tall order? It is – but, like all projects thought leaders encourage, it is a tall order that can be achieved. Here are three ways to position yourself as a thought leader in your industry.
- Hop online. If you’re like most young professionals, you probably spend a great deal of time on the Internet already. Use this time more effectively by reserving some of it to develop your visibility and contributions to your field. Developing a professional blog, LinkedIn group, or other social media connection allows you to control content, share ideas, and cultivate a community of like-minded professionals. To become a thought leader, become a community leader.
- Speak out. Although establishing a strong online presence boosts your visibility and connections as an emerging thought leader, standing out among the millions of voices online takes some real-life speaking out. Through your workplace and professional organizations, start giving speeches and presentations or even organizing panels and seminars. Tie your “real-world” speaking into your online work to connect your audiences and generate an ongoing conversation around your presentations.
- Use your own network. Although blogging, LinkedIn groups, and other tools can offer great opportunities for cultivating ideas and encouraging thought leadership, your personal network offers tools for thought leadership that few “rising stars” think to tap. If you’ve been cultivating your network and sharing your ideas, chances are good that you know a number of “big names” in your field already – or know someone who can introduce you.
Reach out to these people and ask them to contribute to your blog or LinkedIn group by participating in an interview. Most of them will be flattered to be asked and excited to share what they know, and your channel offers both your interviewee and yourself the chance to increase your visibility.
While you’re reaching out to your network, don’t forget to talk to your recruiter – a potential connection with any number of key players in your industry and your local area.
At Marquee Staffing, our experienced recruiters can help you position your organization as a thought leader in your industry and connect with the top talent you need to thrive. Contact us today to learn more!