What does your company offer candidates that no other company does?
The answer to this question should appear front and center in your employment brand. Employment branding encompasses your reputation as an employer, as well as the strategies you use to attract candidates to your application process. It can be a powerful marketing tool to improve hiring – or an equally powerful way to hurt your recruiting efforts.
Here are several “best practices” to adopt when building a strong, deliberate employment brand:
Read the comments.
Break the first rule of internet engagement and read comments and reviews about your company – yes, even the bad ones. Pay special attention to those created by employees. Reviews create your reputation, so to foster positive reviews, communicate with employees. Internal surveys can help you determine where your employees think the company can improve and which changes are likely to be most effective.
Share and invite sharing.
Your company’s mission and goals should be an integral part of your employment brand. But to attract the attention of top candidates, share the “fun” of working for your company. For instance, don’t forget to mention available benefits, like paid time off, flex time, paid gym memberships, or other “perks” you offer.
To share your company’s internal culture, recruit the people who create it: your employees. Invite them to create blog posts, share photos, make videos, and tell the stories of their hard work as a team and their participation in your company’s charitable and philanthropic work. Celebrate their successes publicly to provide an “inside view” of the best parts of working for your company.
Work with a recruiter.
Staffing firms specialize in working with their clients to build a unique employment brand and ensure the brand’s message gets to the superstar candidates most likely to be attracted by it. Your recruiter has a deep knowledge of competing employment brands and can help you showcase the unique strengths your organization has to offer.
At Marquee Staffing, our recruiters help clients build a strong employment brand that attracts precisely the talent you need, when you need it. Contact us today to learn more about our recruitment services in San Diego and beyond.