4 Tips to Attract Passive Job Candidates

The “Great Recession” has changed the way companies engage with talent. Now, passive job candidates reign supreme. If you know how to connect with these candidates, you’re well-equipped to pursue top talent.

There is no surefire approach to attract passive job candidates to your business. However, there are several things you can do to target passive candidates. These include:

1. Evaluate and Optimize Your Brand

Take a look at your brand to date. From here, you can identify your brand’s strengths and weaknesses. And you can explore ways to transform your brand’s weaknesses into strengths.

Oftentimes, it helps to conduct employee surveys and questions. Your workers can give you insights into your brand and how they feel about your company. Next, you can use these insights to fine-tune your brand. Most importantly, you can ensure your brand hits the mark with employees and job candidates.

You can promote your brand via social media and other channels. As you do, your brand can garner attention from passive job candidates. Meanwhile, your company may find more candidates than ever before who want to fill roles across your operations.

2. Review Your Staffing Requirements

Examine your team. If you have an understaffing problem, consider how many roles you need to fill. Then, you can start crafting your job postings.

You need sufficient staff to keep pace with your industry rivals. Thus, it pays to evaluate your company’s short- and long-term goals. This ensures you can pursue candidates who can fill roles and deliver immediate and long-lasting results.

Once you know your staffing requirements, get started on talent recruitment. Search far and wide for candidates across the internet and other sources. The more you recruit, the more likely it becomes that you can draw attention from passive candidates.

3. Use a Variety of Talent Recruitment Platforms

Take advantage of LinkedIn during your talent search. LinkedIn lets you access a global network with millions of quality job candidates. The platform makes it easy to engage with passive job candidates at any time, too.

Along with LinkedIn, capitalize on mobile recruiting. For instance, you can craft your job postings for smartphones and tablets. This ensures job candidates can easily read these postings on any mobile device.

Don’t forget about employee referral programs to recruit passive candidates, either. These programs can incentivize workers to help you add to your team.

4. Reach Out Directly to Passive Job Candidates

Don’t wait for passive job candidates to connect with you. Rather, find these candidates and reach out to them as soon as possible.

Talent engagement is paramount, particularly in a fierce job market. Do your part to engage with passive candidates via email and other channels. This helps you lay the groundwork for successful partnerships.


Find the Best Job Candidates

At Marquee Staffing, we make it simple to engage with passive job candidates. Our team can review your staffing requirements and help you identify the best candidates to fill your vacancies. For more information or to get started, please contact us today.