As a candidate-driven market has altered the hiring landscape over the past couple of years, it’s essential to make your company as attractive as possible to the best candidates on the market. Now is the time to invest in your employer branding and online reputation to achieve the most optimal hiring results for your company. Here are some of the most impactful ways in which you can start investing in your online presence to attract and retain the most qualified talent:
Create a social media strategy.
There are several reasons to create a social media strategy for your company. Social media plays a critical role in engaging many audiences, including prospective candidates. Developing a content strategy that’s compelling and informative is essential for actively communicating with candidates and building your talent pipeline. Social media channels, when managed professionally, can be a phenomenal tool for engaging with candidates and providing information about your job openings, as well as your hiring process at large.
Showcase your employer brand.
With the emergence of so many online marketing tools, it’s never been easier to showcase your employer brand online. There are many ways to shed light on your employer brand, including your website design, social media presence, and job descriptions. From your company’s culture and corporate values to policies regarding flexibility, there are many elements of employer branding that can be shared and promoted. The more you communicate unique aspects of your employer brand, the more interest and attention you’ll receive from candidates.
Optimize job posts.
With the majority of job postings now being promoted online, it’s essential to optimize your job descriptions so they receive the most traction through Google. This can be accomplished by implementing search engine optimization (SEO) tactics to target your ideal candidates. Some of these tactics may include incorporating keywords and phrases in job descriptions, using an easy-to-read description format, and sharing your postings on relevant job boards and social media channels.
With these practices, you can generate significant interest in your company and increase the number of high-quality applicants who have a genuine interest in wanting to be part of your team.
Struggling to find the top talent your business needs to thrive? Get in touch with the Marquee Staffing team for your hiring needs!
