Facebook, Twitter, LinkedIn and other social media platforms make it easy to stay connected to the world. Now, your business can use social media to take its recruiting to the next level.
How your business uses social media for recruiting is key. If you integrate social media into your recruiting practices today, you can instantly boost your recruitment efforts. Plus, you’ll be well equipped to fine-tune your social media talent recruitment. Over time, you’ll be able to use social networks to consistently engage with top talent from around the world.
5 Tips for Incorporating Social Media into Your Recruiting Practices
1. Make a Plan
Figure out what social networking platforms you want to use. Then, start creating content for your social media pages. You can share job postings on social networks. You can also encourage people to subscribe or follow your social pages. That way, your social followers can stay up to date on your business. Also, you can keep your followers in the loop about any new jobs with your company.
2. Target the Right Job Candidates
Establish job candidate personas for social networks. This enables you to share social content that aligns with your personas. For example, you can publish Facebook Ads that are tailored to job candidates who possess certain qualifications. These ads can boost talent engagement. Meanwhile, they can help you attract the right job candidates to roles with your business.
3. Establish a Content Calendar
Publish social content regularly. You can post social content for job seekers once a week or a few times each month. In addition, you can map out your social content for job seekers in advance. With a content calendar in place, you can deliver content to keep your social followers engaged.
4. Interact with Audience Members
Encourage social followers to share your job postings. You can also use calls-to-action like “Apply now” or “Learn more today” to drive audience engagement. Ultimately, you should make it as easy as possible for audience members to engage with and share your social content. If you’re successful, you can expand your talent search and grow your talent pool.
5. Respond Quickly
Do not wait to get back to a job candidate who reaches out to your company via social media. Generally, it’s a good idea to respond within 24 hours to a candidate. At this time, thank the candidate for their interest in joining your company. You can also respond to the candidate’s concerns and questions. And if the candidate appears to be a strong fit for a role, you may invite him or her to an interview.
Transform Your Talent Recruitment Strategy with Social Media — and More
Social media can play a big role in your company’s talent recruitment. Along with social networks, you can partner with Marquee Staffing to make the most of recruiting talent.
We are a professional staffing agency that can help you build a successful talent recruitment strategy. Our recruiters can put you in touch with quality job candidates at any time, too. To learn more about our talent recruitment services, please contact us today.